Hair makeup? Is that what the big beauty brands are trying to cash in for as the next big hair trend?
These were the words I thought to myself when I opened my first Influenster VoxBox with products from Clairol’s new Color Crave series. I’ve lived through plenty of hair trends – the Kool-Aid dip dye color, ombré, pastel hues – but this whole hair makeup thing is new to me. Maybe it’s existed for a while, and I’m just too behind to know about it?
Or, alternatively, maybe it’s just an old product that’s been given a snazzy new name like “hair makeup” to try to appeal to a new crowd. That’s the mystery I intended to solve with my review of the Color Crave Hair Makeup – is this really something new, or is it just something old in new packaging?
A little background on my hair before I get much farther – I have naturally dark, thick, pin-straight Asian hair that had been bleached to obscurity before, just within the last month, being chopped off into a short pixie. My hair’s definitely beginning to get healthier, perhaps due to the ample amount of root growth I have, but the lighter brown bits are definitely more on the dry side.
After opening up the box, I was presented with a small 1.5 oz tube that resembled a bottle of lotion. Pop off the cap, and there’s a little sponge applicator that reminded me a lof of the old Maybelline Age Rewind Eraser foundation applicators. It’s kind of cute, but nothing special.
The directions on the side of the box say to shake the tube, press the sponge applicator until the color begins to appear, rub onto the desired portions of hair, and then blow dry to “lock in” the color, and so that’s what I did. Minus the blow dry part – I actually don’t have a blow dryer in my dorm, and I was a little to embarrassed to stick my head under the hand dryer. Instead, I let the product air dry (which it definitely needed, as this product is 100% a liquid, with all of the wet, runny properties of liquid) into my strands.
Here were the results (with no styling) immediately after applying:
What the directions don’t say is just how messy this product is. Don’t expect to be able to apply this in white clothing and get away unscathed. In the case of my color, Rose Gold, I found my issue wasn’t so much the color rubbing off into my hands or my clothes, but the glitter. This is a picture of my hands just after application:
Speaking of glitter, this is definitely a shimmery product. In a way though, I found that that worked to its advantage. In the dark portions of my hair, the pinkish color didn’t much show up (not that I expected it to – nothing ever shows up in my pitch black hair) but the shimmer really did.
As for the color payoff on my bleached ends, I was pleasantly surprised. The pink really was very visible, which is more than I can say of any hair chalk or other wash-out temporary color I’ve used in my entire life. And it doesn’t take much product to get it to show up either – one swipe with the sponge applicator rubbed in a little with my fingers, and I got the color seen here.
On a more negative note, though, due to the liquid-y paint-like consistency of this product, I found that it dried strangely in my hair, leaving it stiff and product-y. I wasn’t really able to leave my hair unstyled after application – I had to twist it into braids in order to hide the stiffness of my hair. That did make for some very pretty peek-a-boo color, and some festival-inspired boho glitter braids, but not really something I could personally see myself wearing every day.
- Good color payoff, especially on lighter hair
- Glitter shows up even on dark hair
- Easy application
- Lasts all day
- Washes out after one use
- VERY messy
- VERY glittery
- Leaves hair stiff and product-y
- Glitter rubs off even after it’s dried
In the end, I have to admit I had a lot of fun with the Clairol Color Crave Hair Makeup. It wasn’t anything revolutionary, but it also wasn’t just a repackaged version of the hair chalk I played with in sixth grade – this really is something new. It’s messy, too glittery, and impractical for everyday wear, but I can definitely see it being with a try for a music festival or a summer concert, where you’re looking for something fun to try with your hair without being permanent. Don’t expect it to work very well on black hair, don’t expect it to stay very long, and don’t expect miracles, and you should be able to have a little fun with this product, and that I think is the way it’s supposed to be used anyway.
Have you tried the Clairol Color Crave Hair Makeup? Or any other kind of hair makeup? Leave me a comment below and let me know your thoughts.
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Disclaimer: I received these products complimentary from Influenster for testing purposes. All opinions are my own.